Naor Barak
Creative Portfolio

Portfolio
2026

Social / Copy / Strategy / Performance

NaorBarak

Clear ideas. Made to work.

Campaigns / Social / ExperiencesWoltSelected Work

Selected work for Wolt across campaigns, social strategy, creators, activations and branded events.

Role
Creative direction, strategy, concepts and copy
Output
Campaigns, social formats, characters, activations and events
Wolt WinterInfluencer event / concept, activities and end-to-end branding
קמפיין חגיםHoliday campaign / social film
November SaleWolt Shopping Channel / social film
תיק הזהבActivation / social film
WoltermanSocial strategy / original character

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Social & Performance CreativeSamsungSocial & Performance

Selected Samsung work across social campaigns and performance, including Samsung VIP and Galaxy Watch Ultra.

Role
Creative input, shooting, directing and on-set social supervision
Output
Social campaigns, performance and digital
Samsung VIPCampaign film / creative input and creative management feedback
Samsung VIP / Social 01Shot and directed / on-set social supervision
Samsung VIP / Social 02Shot and directed / on-set social supervision
Samsung Galaxy Watch Ultra performance ad
Galaxy Watch UltraPerformance creative

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Films / Posts / CommunityJLM MUNISelected Social Work

Selected work for the Jerusalem Municipality, including social films, standalone posts and community content.

Role
Social media direction, concepts and copy
Output
Social films, standalone posts and community content
Campaign film / Shhh…
Jerusalem Municipality social post
Standalone social post
Jerusalem Municipality post showing 4.1K reactions, 521 comments and 56 shares
Standalone post / 4.1K reactions / 521 comments / 56 shares
Campaign / Film / SocialTnuvaCottage 12%

A campaign for Tnuva Cottage 12%, including the main idea, copy, film and social content.

Role
Concept, copy and creative direction
Output
Campaign idea, film and social
Tnuva Cottage 12%
Creator-led SocialBank HapoalimZero Wait

Creator-led social content introducing the Zero Wait service in a simple, native format.

Role
Creative direction and social concept
Output
Creators, short-form video and social
Bank Hapoalim - Zero Wait

More selected work

Additional work

AminachA third of our lives / social film
תרגישו בנוחAmerican Comfort / campaign film

Brands I've worked with

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About / Approach

I bring creative, strategy, social and copy together - from performance ads to TV films.

My experience includes creative management at Arlo Digital / Reuveni Pridan, creative direction and senior copy at Blink Havas, and social media direction at the Jerusalem Municipality. I bring that experience to brand platforms, campaign ideas, social content, scripts and performance creative - choosing the right expression for each brief, channel and audience.

Naor Barak
  1. 2026Creative ManagementArlo Digital / Reuveni Pridan
  2. 2023-2026Creative Direction & Senior CopyBlink Havas
  3. 2022-2023Social Media DirectionJerusalem Municipality

Side B / Music

Rhythm is part of the job.

A selection of songs I wrote, produced, arranged, mixed or performed.

  1. 01TzavaBen Don LeeWriting, production & performance
  2. 02ValerieBen Don LeeProduction, arrangement & performance
  3. 03If I Told YouRiver LoveProduction, mix & arrangement
  4. 04Kol Ma Sheani RotzeElin JohnProduction, arrangement, composition & lyrics
Start a conversationIsrael / Available globally

Let's talk.